Principal
Product
Steven Fortunato
Intro
Designer
@ GoPro
Built with Claude + Cursor + Figma
Beat my breath hold — 3:45
I build solutions with soul

Strategies + systems
that scale.

I lead with vision and finish with results. With over a decade driving product and design initiatives — including founding a mobile app company that brought me to GoPro — I take pride in bringing teams across the finish line.

My Work
Outside of work

I crave adventure & love the ocean.

10 years ago I solo backpacked around the world for 6 months, where I met my wife. Now you can find us with our son in our self-built campervan or in the ocean surfing, fishing, and freedving. I've also published a children's book about the ocean.

My Story

A Few Fun Achievements.

When I joined GoPro I set a goal to receive 3 Legend Awards, 3 Design Patents, and win an annual Hackathon.

  1. Filed across mobile, desktop, and AI-powered features. 12 patents have completed the legal process and are fully active. 3 more patents are still processing.

  2. GoPro's highest internal recognition for individuals who push a project beyond expectations with exceptional leadership & strategic impact.

  3. I've participated all 7 years, been a top 3 finalist 5 times, and won 3 times. Teams typically included a designer, a dev, and a product manager, and winning projects were prioritized into the roadmap.

  4. I consider myself lucky to have been in an environment that enabled me to learn, grow, and succeed alongside some tremendously talented minds.

THE

A decade of shipping product across mobile, web, and desktop — Leading teams, presenting to senior leadership, and building systems that scale.

WORK

My latest assignment is leading a brand new software platform + design system, crafted to bring multiple apps to life for both the brand and B2B initiatives.

2025 – Current

Telemetry Software
Platform

Design Systems AI Tokens

A brand new modular software building system

Building the foundational system for two future GoPro apps + B2B initiatives. Leading the software organization to new levels of designs, product, and engineering workflows powered by AI.

View case study →
2022 – 2025

Quik Desktop App

Desktop Product Design Platform

Reimagining video editing for the power user.

A ground-up redesign of the Quik desktop experience — building a professional-grade editor that maintained the speed and simplicity that made Quik great on mobile.

View case study →
2021 – 2022

A.I. Moment Detection
+ Beat Sync

Mobile Desktop AI / ML ★ 2 design patents

Finding balance between automatic ease and manual control.

The story of creating the most approachable video editing experience available. The challenge of harnessing the power of our A.I. auto-highlighting engine without losing the user in the process.

View case study →
2019 – 2021

Media Editing Ecosystem

Product Design Systems Mobile

End-to-end from capture to share.

Designing the full media editing experience across GoPro's hardware and software ecosystem — from camera to clip to finished story, across mobile and web.

View case study →

I think we'll work well together.

Nick Woodman

I'm tremendously impressed with Steven, he's really good both as a designer and as a presenter. He is obviously very passionate about the design and user experience but he's open to feedback/different views. But also importantly will push back on me when he's got a strong conviction on something. He's really good!

Rachael Hines

Steven led a herculean effort to bring our new desktop experience to life, while balancing constraints across the entire software ecosystem. I applaud his relentless attention to detail and ability to see around corners. He handled endless strategic planning sessions, complex debates, and years of dev support for Mac & Windows teams.

Evan Kosowski

And then there's Steven, our UX design guru. Despite facing what seems like an impossible dev to UX ratio, Steven never backs down from a challenge. He's put in long days and nights, tirelessly working alongside the team. What's most impressive is his unwavering positivity and dedication. Steven, you're a true inspiration to us all.

Introduction video — coming soon