Strategic vision, UX/UI, product direction, and engineering coordination.

• 2025–current: Leading our new telemetry-based, modular software platform for 2 new KMP apps and endless B2B opportunities.
• 2021–2025: Led our brand-new Quik Desktop app.
• 2019–2025: Led the editing feature team.
• Conducted regular presentations to the Senior Leadership Team and ran bi-monthly working sessions with CEO, Nick Woodman.
• Awarded 12 active design patents for innovative features revolving around editing media and spherical (360) content.
• Significant direction in GoPro’s first software subscription structure, features, and flows — achieving over 2.8M subscribers.

A bootstrap startup. Native iOS & Android product design — from initial market research to developer handoff and beta testing rounds, leading to app store releases. Handling all legal, team building, project management, marketing, PR, and fundraising efforts — achieving over 120,000 MAUs.

UX design lead from project kickoff to project handoff and QA.

• Stakeholder interviews and competitive research
• Site mapping and information architecture
• Heuristic / analytic evaluations and usability audits
• Personas, user flow diagrams, and task scenarios
• Wireframes, mockups, and animated prototypes
• Usability testing: videos, in-person, heatmaps
• Analytic review and key performance reporting

Coordinating native iOS MVP design leading to first-round beta for a precision-agriculture management platform. Installing devices within tractors and training machine operators to use the software. Usability testing to iterate features and user flows.

Backpacking around the world, volunteering in the Philippines, Indonesia, Cambodia, and Nepal.

Responsible for project design roles focused on the pre-design phase: contextual inquiries, user interviews, etc.